I’m one of the few consumers who actually wants to buy his music, dvd and software and have a legal version.
But companies really make it hard to buy their products legally and I can fully understand that people resort to illegal downloads because I’m sometimes also driven to that even though I want to buy it legally. Stupid retail stores don’t help either.
Today I went shopping for some music software and actually went to a store to buy a legal version. And guess what happened.
The stupid store didn’t have the damn software in stock! They only had one copy left but that was reserved for someone else.
Here I am, a consumer with the intention to buy something from your friggin’ store and you don’t have the damn thing in stock! Having products in stock so that consumers can immediately purchase and take their new purchase home is one of the few advantages brick and mortar stores have over online stores.
But this store even managed to fuck up one of the few advantages a physical retail store can have. And it made me wonder, do some companies even want to make money? I mean, if you want to sell it’s not that hard to imagine that you actually need to have stuff in tock to sell.
Because I really wanted and needed the software I eventually bought it online. Guess my money didn’t go to that retail store. Online stores are not a threat to brick and mortar stores but incompetent employees and organizations are.
Life is all about change and companies also change in order to cope with different situations. One of the biggest changes for a company is the rebranding of the company name or logo itself.
There have been numerous rebrands in the last decade, some good, but also very bad resulting in the reaction ‘what the fuck were they thinking?’.
Last month Big 4 accountant company PricewaterhouseCoopers changed its name and logo and this rebranding definitely is one of the stupidiest rebranding I’ve seen in quite a while.
Accountants are boring, and accountant firms are a collection of boring and serious people in suits all collected in a very strict hierarchal organisation who overcharge their services because no sane person would want to work as an accountant.
But regardless if you like the accountants profession, PricewaterhouseCoopers has a classy sounding name also made visual by its very recognisable and stylish logo and working there is careerwise very good.
This is what the old logo looked like:
Image via designmeans.com
Then why in godsname would PricewaterhouseCoopers decide to change its classy logo to an ugly, unappealing, boring, non-distinctive logo like they currently have?
The new logo:
Image via Adformatie.nl
Changing the name from PricewaterhouseCoopers to the abbrevation (which was also commonly used BTW) PwC is understable. But what idiot approved this garbage? The colored crap above the name PwC seems like the logo is a very bad resolution image. And the colors used are faux-pas for web usage. The font is itself is as generic as can be and anything but classy.
Perhaps PwC should just stick to their boring job of offering assurance and tax services instead of trying to redesign their logo.