Introduction to Visual Storytelling

There’s a lot of buzz around the concept of visual storytelling, especially in marketing and communications. Despite what marketers may have you believe, storytelling has been around for millennia.

Storytelling is part of every culture as a means to entertain, educate, preserve culture, and to instill moral values. More recently, organizations and business professionals also discovered that visual storytelling is a powerful way and fun way to communicate.

Read more to learn about what is visual storytelling, what the benefits of visual storytelling are, and how can you use visual storytelling to improve your presentations.

Storytelling around a campfire